Assessment of the Needs of the Consumer or Client (In

question 7

Multiple Choice

Assessment of the needs of the consumer or client (in developing a strategic marketing plan) focuses on:

• A) present needs only.
• B) present and future needs.
• C) the development of surveys.
• D) secondary analysis of existing data.

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Definitions:

First World War

A global conflict from 1914 to 1918, involving many of the world's nations in battles across Europe and abroad, also known as World War I.

Émile Durkheim

A French sociologist, one of the founding figures of sociology, known for his studies on social integration and the functions of societal institutions.

Urbanization

The process by which towns and cities grow and more people begin to live and work in urban areas, often associated with changes in lifestyle, economy, and environment.

Paternalistic Policies

Government policies that are designed to regulate and intervene in people's lives in a manner that is intended to be in their best interest, analogous to a paternal relationship.