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What is the "poor man's firewall"?
Commoditized Markets
Markets where the products available from different suppliers are so similar that they are interchangeable and competition is primarily based on price.
Buying Allowance
A promotional or pricing strategy where buyers are given a specific discount or allowance on bulk purchases.
Sales Promotion
Marketing strategies aimed at stimulating demand for a product or service through short-term incentives or discounts to enhance purchase volume.
Derived Demand
The demand for a product or service that arises from the demand for another product or service linked to it.
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