Examlex
MATCHING
Match each term with the correct statement below.
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Publicity
Nonpersonal communication transmitted through the mass media but not paid for directly by the firm.
Selective Distribution
A distribution strategy where a company chooses a limited number of retail outlets in specific locations to sell its products, aiming to target specific markets or demographics effectively.
Exclusive Distribution
A distribution strategy where a supplier grants only one dealer or retailer the rights to sell its product within a specific geographical area.
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