"Cold" Cases Are Unsolved Cases That Become Inactive Because

question 22

Multiple Choice

"Cold" cases are unsolved cases that become inactive because

• A) there are no more leads to follow
• B) witnesses were very cooperative
• C) evidence was properly maintained
• D) None of the above are reasons

Recognize the significance of competitive analysis in the targeting and positioning process.

Appreciate the complexities of international market segmentation.

Realize the role of social media and technology in modern market segmentation.

Acknowledge the advantages of using perceptual maps in identifying market positions.

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Definitions:

Marginal Returns

The additional output gained by adding one more unit of input, holding all other inputs constant.

Minimum Efficient Scale

The minimum efficient scale is the lowest point of production where a firm can achieve the economies of scale, reducing its cost per unit to the minimum.

Economic Profits

The surplus or profit gained by a firm after subtracting all its costs, including both explicit and implicit costs, from its total revenues.

Accounting Profits

The net income for a company calculated by subtracting total expenses from total revenues, according to standard accounting practices.