Professional Communicators Get Their Message Right the First Time and Don't

question 57

True/False

Professional communicators get their message right the first time and don't need to worry about rewriting.

Identify the impact of different types of content on web traffic and user engagement.

Recognize the ethical considerations in web content strategies, such as keyword stuffing and hidden text.

Describe the structure and purpose of linking strategies, including three-way linking and linkwheels.

Demonstrate knowledge of HTML tags and their role in SEO.

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Definitions:

Bankers' Acceptance

A short-term debt instrument issued by a company that is guaranteed by a commercial bank, commonly used in international trade.

Securitization

The process whereby financial instruments that were previously thinly traded are converted to a form that creates greater liquidity. Securitization also applies to the situation where specific assets are pledged as collateral for securities, and hence asset-backed securities are created. One example of the former is junk bonds; an example of the latter is mortgage-backed securities.

Warrants

Financial instruments that give the holder the right, but not the obligation, to buy shares of a stock at a specified price before the warrant expires.

Convertibles

Securities, such as bonds or preferred shares, that can be converted into a specified number of common shares at the holder's discretion.