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Total Utility
The overall satisfaction or happiness a consumer gets from consuming a particular quantity of goods or services.
Risk-neutral
A risk preference suggesting indifference between taking a risk with a potential gain or loss and a certain outcome with the same expected payout.
Utility
A measure of satisfaction, happiness, or benefit derived from consuming a product or service.
Decreasing Rate
A situation in which the rate or speed of some process or action diminishes over time.
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