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Consumer's Preferences
The subjective tastes and desires that guide consumer behavior in choosing among various goods and services.
Prices
The price projected, required, or paid in return for a particular item.
Marginal Rate
The rate at which one quantity changes with respect to a change in another quantity, often used in the context of tax or interest.
Substitution
In economics, the process by which a good or service is replaced with another due to changes in price, preferences, or availability.
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