In the Attention Phase of a Persuasive Letter,you Tell the Audience

question 9

True/False

In the attention phase of a persuasive letter,you tell the audience what is in the message for them.

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Definitions:

CAPM

Capital Asset Pricing Model; a formula used to determine the expected return on an investment, factoring in its risk relative to the market.

Risk-to-reward Ratio

A measure used by investors to compare the expected returns of an investment to the amount of risk undertaken to capture these returns.

Constant

A fixed value that does not change in mathematical equations or in the context of specific calculations.