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When Your AIDA Message Uses an Indirect Approach and Is

question 5

Essay

When your AIDA message uses an indirect approach and is delivered by memo or email,what are two goals to keep in mind as you write the subject line?


Definitions:

Witness Recall

The process by which individuals remember and report details of events they have observed, particularly in legal contexts.

Bank Robbery

The illegal act of stealing money, assets, or other properties from a bank while it is open and with the intent to keep the property permanently.

Similarity

Similarity refers to the state of being alike or having attributes in common, often used to describe how people, objects, or concepts are comparable to each other.

Rehearsal Time

The duration of time spent practicing or mentally reviewing information to improve memory and recall.

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