Which of the Following Would Be the Best Wording in a Sales

question 86

Multiple Choice

Which of the following would be the best wording in a sales letter?

• A) "The NuForm desk chair is so comfortable that you won't want to go home from work."
• B) "The NuForm desk chair is designed to give your lower back the ultimate in support and to relieve pressure on your legs as well."
• C) "The NuForm desk chair supports your lower back and relieves pressure on your legs."
• D) "The incredibly handsome NuForm desk chair is functional as well as impressive; it provides a great deal of lower back support."

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Definitions:

Variable Cost

Financial outlays that change directly with changes in production or sales amounts, such as direct labor and raw materials.

Incremental Manufacturing Cost

The additional costs incurred when increasing production by one additional unit.

Production Increase

Refers to the rise in the quantity of goods or services that a company produces over a given period.

Period Costs

Expenses that are not directly tied to the production process and are charged to the period in which they are incurred.