Examlex
Generally speaking,limitations of the formal communication network
Communicator Attractiveness
The degree to which the physical, social, or intellectual appeal of a communicator increases the effectiveness of the communicated message.
Physical Appearance
The external physical characteristics of an individual, including features, body shape, clothing, and other visible attributes.
Peripheral Route
A method of persuasion that relies on superficial cues or associative reasoning, rather than systematic thinking about the content of a message.
Central Route
A method of persuasion that involves deeply processing the content of a message, considering its arguments and evidence.
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