Which of the Following Is an Example of an Ethical

question 98

Multiple Choice

Which of the following is an example of an ethical lapse?

• A) Putting unsigned suggestions in the company suggestion box
• B) Sharing confidential information with a new employer about your previous (competing) employer's major clients
• C) Telling your supervisor that another employee is stealing office supplies
• D) Providing incorrect data in a report, even though you did not know it was incorrect at the time
• E) Sharing a negative earnings report with your supervisor

Understand the roles and objectives of personal selling and sales force management.

Distinguish between different organizational structures for sales forces (geographical, customer, product/service).

Understand key account management and its importance in building long-term, cooperative relationships.

Appreciate the cost implications of different sales force options (company salespeople vs. independent sales agents).