Using Words,images,and Designs That Are Familiar to Your Audience Will

question 13

Multiple Choice

Using words,images,and designs that are familiar to your audience will generally

• A) mean fewer people will pay any attention to your messages.
• B) frustrate customers who will confuse your company with others.
• C) increase the chances that your messages will get noticed.
• D) be viewed negatively by current and prospective clients.
• E) prevent your messages from standing out.

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Definitions:

Critical Value

A threshold value used in statistics to decide whether to reject the null hypothesis.

Hypotheses

Plural of hypothesis; proposed explanations made on the basis of limited evidence as a starting point for further investigation.

Critical Value

A limit in hypothesis testing that sets the dividing line between the area where the null hypothesis is accepted and the area where it is rejected.

Hypotheses

Proposed explanations or predictions that are based on limited evidence as a starting point for further investigation.