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Choosing the Right Medium for Your Message

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Choosing the right medium for your message


Definitions:

Mass Customization

A strategy that allows for the production of goods and services to meet individual customer needs with near mass production efficiency.

Additional Features

Extra functions or services included with a product or service that provide additional value or convenience to the customer.

Build-To-Order

A manufacturing process where products are created only after receiving a customer's order, allowing for customization.

Manufacturing

The process of producing goods using raw materials, machinery, and labor.

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