Using "Teasers" in Electronic Media as a Way to Pull

question 76

Multiple Choice

Using "teasers" in electronic media as a way to pull readers or listeners into a story or other document

• A) is unethical and should always be avoided.
• B) is appropriate only when large purchases are not involved.
• C) is acceptable, as long as the payoff is valuable and legitimate.
• D) is never appropriate for microblogging sites.
• E) was once an effective technique, but not any longer due to an Internet-savvy public.

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Definitions:

Engagement

The level of interaction, interest, or activity that an audience shows towards content, reflected in actions like likes, comments, and shares.

Current State

The present condition or situation of a subject under consideration.

Future

Refers to the time or a period that will come after the present.

Voice Search

The use of voice recognition technology to perform internet searches by speaking rather than typing.