Briefly Explain How Reputation Analysts Can Help Companies Obtain Important

question 59

Essay

Briefly explain how reputation analysts can help companies obtain important information about clients.

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Definitions:

Two-step Flow Model

A communication theory that suggests ideas often flow from mass media to opinion leaders, and from these leaders to a wider population.

Media Democratization

The process by which access to and participation in the media is becoming more widely distributed among the general populace, often through new technologies and the internet.

Ad-equivalency Value

A metric used in public relations and advertising to quantify the worth of media coverage or publicity by comparing it to the cost of equivalent paid advertising space or time.

Momentum Effect

The tendency of an asset to continue moving in its current direction, whether up or down, in the financial market.