If You Can't Be Sure Which Medium Will Be Best

question 35

Multiple Choice

If you can't be sure which medium will be best to convey your persuasive message to a diverse audience,you should

• A) choose the one that is most economical.
• B) select the one that is easiest to use (such as email).
• C) use two or more, such as following up an email campaign with printed letters.
• D) choose one at random and see how well it works.
• E) not send the message.

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Definitions:

SUDS

An acronym for Subjective Units of Distress Scale, a tool to measure the severity of distress or anxiety an individual experiences.

In Vivo Exposure

A behavioral therapy technique that involves facing fears in real-life situations as a way to overcome anxiety and phobias.

Talk Past Each Other

A communication failure where parties discuss different topics or argue different points, leading to misunderstanding and lack of resolution.

Early Negotiation

The process of discussing and resolving issues at an initial stage before conflicts or problems become more entrenched.