When It Comes to Persuasive Messages,the Direct Approach

question 4

Multiple Choice

When it comes to persuasive messages,the direct approach

• A) is rarely used.
• B) is often preferable when you know your audience is likely to agree with you.
• C) is used only by top management.
• D) does not require inclusion of justifications or explanations.
• E) is a sign that the writer lacks confidence.

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Definitions:

Debt/Equity Ratio

A gauge for comparing the mix of a company's funding through shareholders' equity versus debt, frequently applied to understand the company's use of financial leverage.

Retained Earnings

Retained earnings represent the portion of net income left after dividends have been paid to shareholders, which is then reinvested in the business.

Static Theory

A concept in economic theory that assumes conditions remain constant over time.

Capital Structure

The mix of debt and equity financing that a company uses to fund its operations and growth.