The Secret to a Successful Action Phase in the AIDA

question 16

Multiple Choice

The secret to a successful action phase in the AIDA model is

• A) getting readers to change their minds.
• B) increasing the audience's awareness of your product or service.
• C) emphasizing how taking the action you propose will benefit the audience.
• D) creating a win-lose situation, with you as the winner.
• E) telling the audience they should be ashamed for not having thought of this on their own.

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Definitions:

U.S. Census Bureau

A principal agency of the U.S. Federal Statistical System responsible for producing data about the American people and economy, most notably through the decennial census.

Population

The total number of individuals inhabiting a particular territory or area.

Asians/Pacific Islanders

Individuals of Asian or Pacific Islander descent, often referring to a diverse group of people from the Asian continent and the Pacific islands of Melanesia, Micronesia, and Polynesia.

Acquiring Material

The process of obtaining resources or information necessary for a specific purpose or project.