The AIDA Approach for Persuasive Messages Should Be Used with

question 45

Multiple Choice

The AIDA approach for persuasive messages should be used with

• A) the direct approach only.
• B) the indirect approach only.
• C) a combination of the direct and indirect approaches-never one or the other.
• D) either the direct or the indirect approach.
• E) neither the direct nor the indirect approach.

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Definitions:

Mixed Cost

An expense that contains both fixed and variable components, changing with the level of output but also incurred when there is no output.

Variable Costs

Costs that change in proportion to the level of production or sales activity, such as materials and labor directly involved in a company's product.

Fixed Costs

Expenditures that do not vary with the level of activity or production within a short time frame.

Variable Costs

Expenses that change in proportion to the activity of a business, such as raw materials and direct labor costs.