The Secret to a Successful Action Phase in the AIDA

question 16

Multiple Choice

The secret to a successful action phase in the AIDA model is

• A) getting readers to change their minds.
• B) increasing the audience's awareness of your product or service.
• C) emphasizing how taking the action you propose will benefit the audience.
• D) creating a win-lose situation, with you as the winner.
• E) telling the audience they should be ashamed for not having thought of this on their own.

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Definitions:

Musical

Relating to or characterized by music; talented in or fond of music.

Existential Intelligence

A type of intelligence described by Howard Gardner, relating to the ability to ponder large questions about life, death, and existence.

Emotional Intelligence

The ability to recognize, understand, manage, and use emotions effectively in oneself and others.

Analytical Intelligence

The ability to analyze, evaluate, judge, compare, and contrast information as defined in the triarchic theory of intelligence.