The Best Way to Persuade an Audience to Do Something

question 70

Multiple Choice

The best way to persuade an audience to do something is to

• A)convince them that their existing motivations are unreasonable.
• B)change their motivation by suggesting that they are unsophisticated.
• C)align your message with their existing motivation.
• D)use scare tactics to describe the consequences of failing to do what you have asked.
• E)shame them into doing what you want.

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Definitions:

Bonds Payable

Long-term liabilities representing money owed by a corporation or government to bondholders, to be repaid at a specific future date.

Straight Line Amortization

A method of amortizing an intangible asset evenly over its useful life.

Voting Shares

Equity that grants the investor voting privileges on matters like board of directors' elections.

Cost Method

An accounting approach where investments are recorded at their acquisition cost, without recognizing any changes in market value until they are sold.