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What Does AIDA Stand For

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What does AIDA stand for?


Definitions:

Net Income

The net income a company earns following the subtraction of all taxes and expenses from its revenues.

Revenues

The entire sum of earnings resulting from the sales of products or services central to a business's primary functions.

Office Supplies

Tangible items used in an office environment for daily operations, such as pens, paper, and staplers.

Stockholders' Equity

The portion of the balance sheet that represents the capital received from investors in exchange for stock, plus retained earnings and minus the company's treasury stock.

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