Why Is It Especially Important in Marketing and Sales Messages

question 13

Essay

Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?

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Definitions:

Hominoids

A group of primates that includes all apes and humans, characterized by their lack of a tail and more complex brains.

Toumai

A nickname for Sahelanthropus tchadensis, one of the oldest known species in the human lineage, discovered in Chad, Africa dating to about 7 million years ago.

Orrorin

An early hominin genus dating back to about 6 million years ago, speculated to be among the first bipedal primates.

Ardipithecus

One of the earliest genera of bipeds that lived in eastern Africa. Ardipithecus is actually divided into two species, the older of which dates to between 5.2 and 5.8 million years ago, and the younger, A. ramidus, dated to around 4.4 million years ago.