The Two Most Common Primary Research Methods Are

question 33

Multiple Choice

The two most common primary research methods are

• A) not appropriate for test marketing.
• B) experiments and observations.
• C) surveys and interviews.
• D) test panels.
• E) reports and memos.

---

Definitions:

Flexible Budget

A budget that adjusts or flexes with changes in activity or volume levels.

Revenue and Spending Variance

The deviation between actual and budgeted figures for both income and expenditures, providing insight into financial performance.

Tenant-Days

A measure used in property management, indicating the total number of days within a period that rental units were occupied.

Flexible Budget Performance Report

A financial report that compares actual results to a budget that adjusts based on the level of output or activity.