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Selected Specialization
A strategy where a business focuses on a particular market niche or product category to gain a competitive advantage.
Product Specialization
A strategy focusing on the production and sale of a limited range of products or services to fulfill specific consumer needs and preferences.
Full Market Coverage
A strategy where a company aims to serve all customer segments in the market with its product offerings to maximize reach and sales.
Differentiated Marketing
A marketing strategy in which a company targets multiple market segments with specific offerings for each.
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