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Utility-Maximizing
Refers to the economic principle that individuals or firms aim to achieve the highest satisfaction or benefit from their resources and choices under certain constraints.
Behavioral Economics
The study of psychological, social, cognitive, and emotional factors on the economic decisions of individuals and institutions and how those decisions vary from those implied by classical theory.
Basic Economic Theory
Refers to the foundational concepts and principles that explain how individuals, firms, and governments make decisions on allocating scarce resources to satisfy unlimited wants.
Rational Consumers
Consumers who make choices to maximize their utility, based on preferences, budget constraints, and available information.
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