An Online Résumé

question 8

Multiple Choice

An online résumé

• A) should never include "extras" such as screencasts and online videos.
• B) can give employers a more complete picture of who you are and what you have to offer.
• C) requires a paid subscription to an online hosting service.
• D) is useful only if you are applying for jobs in technology-related fields.
• E) is usually not helpful since it is almost impossible to update.

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically including product, price, place, and promotion.

Marketing Problem

A challenge that businesses face when trying to effectively market their products or services to the right audience.

Stakeholder Rewards

Benefits, monetary or otherwise, given to stakeholders of an organization, including employees, customers, and investors, as recognition for their contribution.

Discovering Consumer Needs

The process of identifying and understanding what customers want and require from products or services.