In Order to Improve the Environment for Communicating with a Foreign

question 21

Multiple Choice

In order to improve the environment for communicating with a foreign partner,you should

• A)start with a joke to break the ice
• B)be personal and use first names
• C)know the basics of behavior and social etiquette of your partner
• D)talk as you always talk.

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Definitions:

Mixed Branding

A marketing strategy where a company sells the same product under different brand names to different market segments.

Generic Branding

A marketing strategy that focuses on promoting the product category rather than a specific brand, often to emphasize value or cost-effectiveness.

Family Branding

A marketing strategy that involves selling several related products under one single brand name.

Mixed Branding

A strategy that companies use by marketing the same good or service under several different brand names.