Examlex
The individual is the basic unit of society in all cultures.
Prototypes
A cognitive representation of a typical member of a category, used to enhance memory and identification by providing examples that epitomize common features within that category.
Representativeness Heuristic
A thinking strategy based on how closely a new object or situation is judged to resemble or match an existing prototype of that object or situation.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.
Additive Strategy
A decision-making approach in which each alternative is rated on each of the important factors affecting the decision and the alternative with the highest overall rating is chosen.
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