Examlex
Which of the following is more common in tropical climates??
Market-product Grid
A framework used to analyze market segments and product offerings to identify opportunities for growth by matching products with their respective markets.
Market Niche
A specialized segment of the market for a particular kind of product or service.
Positioning Approach
A marketing strategy that aims to establish a brand or product in a specific way in the minds of the target consumers.
Competitive Repositioning
A strategic approach in marketing where a company changes its place in the marketplace to compete more effectively with rivals.
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