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What is a conditioned stimulus?
Global Segmentation
Segmentation that identifies a group of consumers with common needs and wants that spans the entire globe.
Market Segments
The groups of consumers who have shared characteristics and similar product needs.
VALS Framework
A psychographic tool that classifies consumers into eight categories based on their responses to a questionnaire, used for market segmentation.
Consumer Groups
Collections of individuals or organizations that act together to advocate for the rights and interests of consumers.
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