Examlex
What is the term for the tendency to mould our interpretation of the past to fit how events actually turned out?
New and Improved
Refers to products that have been updated or enhanced to offer better features, performance, or quality compared to previous versions.
New Category Entry
The process of a company or brand launching a product or service in a market segment where it did not previously compete.
Product-line Extension
This refers to the process by which a company introduces additional items in the same product category under the same brand, often to target a new segment or increase market share.
E-reader
A portable electronic device designed specifically for reading digital books and periodicals.
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