Joel Is Asked to Provide a Description of His Neighbour's

question 201

Multiple Choice

Joel is asked to provide a description of his neighbour's car, after the car and the neighbour both disappear. He is surprised to find that he really can't accurately recall the make and model of the car, or any special details that might help in identifying the vehicle. Which of the following is Joel most likely experiencing, in this case?

• A)retrograde amnesia
• B)proactive interference
• C)source-monitoring error
• D)pseudoforgetting

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Definitions:

Compensatory Decision

A decision-making process where the consumer evaluates the positive and negative attributes of each alternative and makes a trade-off to arrive at a decision.

Unrealistically High

describes a level or amount that exceeds practical possibilities or reasonable expectations, often in context to prices or goals.

Marketers

Professionals responsible for promoting, selling, and distributing a product or service, including market research and advertising to reach potential consumers.

Social Influence

The effect that the words, actions, or mere presence of other people have on an individual’s thoughts, feelings, attitudes, or behaviors.