Two Students Took a Memory Test

question 3

Multiple Choice

Two students took a memory test. Twenty nouns were shown sequentially on a TV monitor. Mallory tried to think of rhymes for each word as it appeared on the monitor. Bailey tried to think of ways each word could be used in a sentence. Which of the following should you predict based on Craik and Lockhart's levels-of-processing theory?

• A)Mallory will have better recall of the words because she used semantic encoding.
• B)Bailey will have better recall of the words because she used semantic encoding.
• C)Bailey will have poorer recall of the words because she used structural encoding.
• D)Both students should have equivalent recall of the words.

Understand market segmentation and the concept of customer value proposition.

Identify strengths, weaknesses, opportunities, and threats in different business scenarios.

Understand how a SWOT analysis can inform marketing decisions and strategic direction.

Recognize the significance of points of difference in positioning products against competitors.

---

Definitions:

Big Five

A psychological theory describing five core dimensions of human personality: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.

Conscientiousness

A personality trait characterized by diligence, carefulness, and a high level of responsibility.

Extraversion

A feature marked by an inclination towards being sociable, lively, and engaging.

Unsafe Behaviours

Actions or practices by individuals that increase the risk of accidents or harm to themselves or others in the workplace.