Ella and Her Team Are Struggling to Come Up with a Way

question 127

Multiple Choice

Ella and her team are struggling to come up with a way to promote a new product in an advertising campaign.They seem to have hit a barrier in their discussions and they are not able to make decisions or solve immediate problems.Ella suggests that they all go home and "sleep on it," and start fresh the next day.What is a likely benefit of Ella's suggestion

• A) functional fixedness
• B) transformation effect 
• C) incubation effect
• D) induced structure

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Definitions:

Generativity

Erikson’s term for concern of mature adults for finding meaning through contributing to society and leaving a legacy for future generations.

Creativity

The ability to produce original and valuable ideas or things.

Virtue

A trait or quality deemed to be morally good and valued as a foundation of good moral being.

Adulthood

A life stage characterized by full physical development, legal responsibility for oneself, and typically involving greater social and economic independence.