Tina and Steph Are Both Trying to Decide Whether to Try

question 108

Multiple Choice

Tina and Steph are both trying to decide whether to try a new diet.Tina reads that 30 percent of people lose significant amounts of weight on the diet,whereas Steph reads that 70 percent of people fail to lose significant amounts of weight.What differs between these two pieces of information

• A) framing
• B) conjunction 
• C) base rates
• D) algorithms

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Definitions:

New-Customer Acquisition

The process of attracting and converting prospects into new customers for a business.

Sales Force Management

The planning, direction, and control of personal selling activities, including recruitment, selection, training, motivating, compensation, and evaluation as they apply to the sales force.

Personal Selling Activities

Direct interactions between sales representatives and potential customers aimed at making a sale and building customer relationships.

Predictive Analytics

Employing data, statistical methods, and machine learning approaches to forecast future events by analyzing past historical data.