A Sales Representative from an Investment Company Is Trying to Convince

question 25

Multiple Choice

A sales representative from an investment company is trying to convince a young couple to invest in one of the company's mutual funds. Which of the following will most increase his likelihood of success, based on the framing effect?

• A)He leaves a detailed prospectus containing a lot of statistical analyses.
• B)He stresses that the fund has lost money in only 3 of the past 15 years.
• C)He stresses that the fund has had solid returns in 12 of the past 15 years.
• D)He mentions the names of other people who have invested in the fund.

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