Examlex
Which of the following best represents the approach that Marc's counsellor is using?
Differentiation Strategy
A business approach focusing on developing and marketing unique products or services to stand out from competitors and attract customers.
Market Niche
A specific segment of the market that a business targets, often characterized by unique preferences or needs.
Broader Market
Describes the extensive and wider aspects of the market, encompassing a large range of products, services, and customers.
Low-Cost Strategy
A competitive strategy where a company offers products or services at a lower price than competitors, focusing on efficiency and cost minimization.
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