Sean Jones Is a Basketball Player Who Had Been Hired

question 189

Multiple Choice

Sean Jones is a basketball player who had been hired by a major cereal manufacturer to promote one of its brands of cereal. Last week Sean received national coverage when he was arrested for drunk driving. This week the cereal manufacturer cancelled the remainder of his contract. Based on the research into factors that influence persuasion, why did the company cancel Sean's contract?

• A)People will now perceive Sean as being less of an expert on nutrition.
• B)Sean's likeability will probably decrease.
• C)People will now perceive Sean as being less physically attractive.
• D)Sean will likely lose his job.

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Definitions:

Cash

A form of liquid asset that includes currency, coins, bank deposits, and other mediums of exchange that can be used immediately for transactions.

Trial Balance Totals

The aggregate amounts of all debits and credits in a company's trial balance, which should match to indicate that the accounting entries are balanced.

Journal Entry

A record in the accounting journal that details all the financial transactions of a business and their impact on its accounts.

Debit Portion

Part of a financial transaction that represents an increase in assets or expenses or a decrease in liabilities or equity, according to double-entry accounting principles.