Maureen Was Trying to Decide Which One of Two National

question 47

Multiple Choice

Maureen was trying to decide which one of two national brand computers to buy. She was pretty well set on buying the "Brand A" computer when one of her friends mentioned that Kevin Costner did commercials endorsing "Brand B." Maureen decides to buy the "Brand B" computer, based on the assumption that Kevin Costner wouldn't endorse anything that wasn't top quality. In this instance, what did Maureen use to reach her decision?

• A)central route to persuasion
• B)self-serving route to persuasion
• C)cognitive dissonance model of persuasion
• D)peripheral route to persuasion

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Definitions:

Single Mother

A woman raising her child or children without the presence or support of the other parent in the home.

Landlord

An individual or entity that owns and rents out real estate, such as apartments or houses, to tenants under agreed-upon terms.

Indirect Discrimination

Refers to a rule, policy, practice, or requirement that applies to everyone, but has the effect of creating disadvantage for people with a protected characteristic.

Direct Discrimination

Unequal treatment of individuals based explicitly on their characteristics, such as race, gender, or disability, in a way that is openly unfavorable or prejudiced.