Sean Jones Is a Basketball Player Who Had Been Hired

question 189

Multiple Choice

Sean Jones is a basketball player who had been hired by a major cereal manufacturer to promote one of its brands of cereal. Last week Sean received national coverage when he was arrested for drunk driving. This week the cereal manufacturer cancelled the remainder of his contract. Based on the research into factors that influence persuasion, why did the company cancel Sean's contract?

• A)People will now perceive Sean as being less of an expert on nutrition.
• B)Sean's likeability will probably decrease.
• C)People will now perceive Sean as being less physically attractive.
• D)Sean will likely lose his job.

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Definitions:

"Goose Bumps"

"Goose bumps" occur when tiny muscles at the base of each hair, known as arrector pili muscles, contract and cause the hair to stand up, a reaction to cold or strong emotions.

Neuroglia

Supportive cells in the nervous system that do not conduct electrical impulses but are critical for the care and feeding of neurons.

Neurons

Specialized cells of the nervous system responsible for transmitting electrical impulses throughout the body, facilitating communication between different parts of the body.

Striations

A series of ridges, furrows, or linear marks, frequently found on muscle tissue and certain geological formations.