The Makers of the New Adobe Automobile Are Sick and Tired

question 42

Multiple Choice

The makers of the new Adobe automobile are sick and tired of TV commercials that rely on images of sex and "life in the fast lane" to sell cars. Besides, they believe that if their commercials simply present the true facts about why their car is the best on the market, potential buyers are more likely to develop a long-lasting preference for the Adobe. Which of the following is illustrated by a "fact-based" marketing strategy?

• A)autonomic route to persuasion
• B)peripheral route to persuasion
• C)central route to persuasion
• D)somatic route to persuasion

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Definitions:

Perceptual Organization

The psychological processes that enable individuals to perceive patterns, and structure in the environment, making sense of the world through visual, auditory, and other sensory information.

Visual Cortex

The part of the cerebral cortex that receives and processes sensory nerve impulses from the eyes.

Cataracts

A medical condition in which the lens of the eye becomes progressively opaque, resulting in blurred vision.

Figure-Ground Relationships

A visual perception principle that describes how people differentiate an object (the figure) from its surrounding area (the ground).