Maureen Was Trying to Decide Which One of Two National

question 47

Multiple Choice

Maureen was trying to decide which one of two national brand computers to buy. She was pretty well set on buying the "Brand A" computer when one of her friends mentioned that Kevin Costner did commercials endorsing "Brand B." Maureen decides to buy the "Brand B" computer, based on the assumption that Kevin Costner wouldn't endorse anything that wasn't top quality. In this instance, what did Maureen use to reach her decision?

• A)central route to persuasion
• B)self-serving route to persuasion
• C)cognitive dissonance model of persuasion
• D)peripheral route to persuasion

---

Definitions:

Board of Directors

A group of individuals elected by shareholders to oversee the management and make major decisions for a company.

Retained Earnings

The part of a company's net profit that is retained by the company instead of being paid out to shareholders in the form of dividends.

Paid-In Capital

The total amount of capital provided to a company by its shareholders through the purchase of stock above its par value.

Cash Dividends

Distribution of financial gains by a company to its shareholders, commonly from net profits.