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According to Mager and the text,a good objective would be:
Competitive Advantage
The unique advantage a company has over its competitors, allowing it to generate greater sales or margins and/or retain more customers.
Technological Innovations
New or improved technological products or processes that significantly advance the state of the art, within any field of technology.
Faithful Representation
A fundamental qualitative characteristic in accounting that ensures financial information accurately reflects an entity's transactions and events in a way that is complete, neutral, and free from error.
Economic Events
Actions or occurrences that have a direct economic impact on the financial position of a business, influencing its assets, liabilities, and equity.
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