Examlex
According to Nickols,each of Kirkpatrick's levels is of similar importance to all stakeholder groups.
Distribution
The process by which goods are transported from the producer or supplier to the consumer or retail outlet.
Direct To Consumer
A business approach where companies sell directly to consumers, bypassing traditional retail intermediaries or channels.
Telemarketing
The direct marketing of goods or services to potential customers over the telephone.
Interactive Media
Media that allows active participation by the user, enabling two-way communication and engagement through digital platforms.
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