____________________ Is an Encoding Technique That Provides a Unique Coding

question 83

Short Answer

____________________ is an encoding technique that provides a unique coding value for every character in every language,no matter what the platform.

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Definitions:

Sender

The firm from which an IMC message originates; the sender must be clearly identified to the intended audience.

Individual Receivers

Pertains to the specific audience members or target demographic who receive and interpret a communicated message.

Top-Of-Mind Awareness

A prominent place in people’s memories that triggers a response without them having to put any thought into it.

Consumers

Individuals or households that purchase goods and services for personal use.