Scenario: Blickinstock at the Crossroads

question 47

Multiple Choice

Scenario: Blickinstock at the Crossroads
Auto parts supplier, Blickinstock Ltd., would like to expand its presence in Latin America. To that end, Blickinstock is trying to decide whether to purchase an existing company in a remote region of Argentina or build its own subsidiary. Keith Moon, Blickinstock's vice president of global business development, will be making a presentation to the board outlining the company's options.
-Blickinstock has identified a company that it can acquire or merge with.Which of the following statements would represent the least likely reason for Blickinstock to go ahead with the merger?

• A) The merger would help increase Blickinstock's global competitiveness.
• B) The merger would allow the company to get a foothold in the nascent Latin American market.
• C) The merger would help to fill the gaps in Blickinstock's product line.
• D) The merger would bring in increased cash-flows that Blickinstock can use to acquire other firms.

Discuss the strategic use of emotional appeal in advertising to influence consumer attitudes.

Understand the concept of cognitive dissonance and its implications in consumer behavior.

Recognize the applicability of balance theory in understanding consumer attitudes and behaviors.

Differentiate between types of consumer attitudes and how they are influenced.

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Definitions:

Partnership

A business entity created when two or more persons collaborate to operate a business and share its profits, losses, and responsibilities.

Transferable Interest

An ownership interest in an entity that can be transferred or sold to another party, subject to any restrictions in the entity's governing documents.

Distributions

Payments made by a business to its stakeholders from its profit or assets.

Accounting Books

Official records that track financial transactions and the financial position of an entity.