Adapting Products and Their Marketing Strategies in Each of the National

question 37

Multiple Choice

Adapting products and their marketing strategies in each of the national markets of a company to suit local preferences is called a ________ strategy.

• A) multinational
• B) blue ocean
• C) global
• D) retrenchment

---

Definitions:

Entrepreneurial Culture

An organizational culture that values innovation, encourages taking risks, and supports the initiation of new business endeavors.

Bureaucratic Culture

An organizational culture characterized by formal procedures, hierarchical structure, and a clear division of labor, emphasizing control and authority.

Standardization

The process of making something conform to a standard in order to ensure consistency and compatibility.

Clan Culture

A type of organizational culture that emphasizes family-like relationships, where loyalty, tradition, and values are cherished.