Which of the Following Steps of the Market Screening Process

question 22

Multiple Choice

Which of the following steps of the market screening process involves examining the cost of transporting goods?

• A) identification of basic appeal of a market
• B) assessment of the national business environment
• C) measurement of market or site potential
• D) selection of the market or site

---

Definitions:

Variable Cost

Costs that change in proportion to the level of goods or services a company produces.

Fixed Costs

Fixed costs are business expenses that remain constant regardless of the level of production or sales, such as rent, salaries, and insurance.

Net Income

The net income of a company, calculated by deducting all costs, taxes, and expenses from its total revenue.

Accounting Break-even

The point at which a company's total sales equal its expenses, thus resulting in neither profit nor loss, based strictly on accounting figures not considering cash flow.